Your startup pitch can be used to entice employees and customers just as much as bring in venture capital and investors. It’s a better way to pitch, says Paul Szauter, the CEO of EquiSeq – one of 11 startups that will compete at Monday’s Scrappy Startup Challenge at the Hyatt Regency Albuquerque.

It’s a change in thinking for many startups whose pitch contest is usually only focused on those with the money. EquiSeq has designed a new, fast way to sequence DNA for horses. Yes, he’s tuned his company’s pitch for investors, but he’s also looking to get more out of pitch events and contests – and thinks others would benefit too.

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